Mackenzie Pringle

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Crossover Health


Brand Identity

Crossover is a primary healthcare provider on a mission to design a better way to deliver and pay for healthcare while engaging and guiding a community of members along the way. Wolff Olins teamed up with Crossover to help them shift how people experience healthcare. Centering on health, not illness, and unlocking access for many, not the few. The new brand speaks to Crossover’s optimism and vision; bringing people, doctors, data and benefits together like never before.

Created with Wolff Olins. Full case study coming soon.